I work with clients to manage and optimise their Google AdWords ad campaigns. To do this, I need access to their AdWords account and also to their Google Analytics account (if they have one set up). Often when I take over a new account I find that a lot of other people also have access to the AdWords and Analytics accounts. And sometimes, the client doesn’t know who those people are or why they were given access.
Last year we had the pleasure of working with Karl Staib from Party Biz Connect who runs Twitter parties. The whole concept of Twitter parties was new to us (and everyone else!), but we were excited at figuring out how it would work for our Grassroots community. The result was something that was really quite … Read more