Success or Failure? Why Knowing Your Target Audience Matters

Know your target audience

Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, … Read more

Iggy Pintado’s Social Media Insights and More Online Marketing Tips


As the Websites Rock Festival rolled out this week it reminded me of how much information exists about marketing your website. Especially when you consider social media, email marketing, how search engines work, what makes great web design and development, generating media coverage and so much more.

And that’s why Grassroots Internet Strategy exists. Our aim is to help you get straight to the jargon-free information you need to get a website that rocks!

Today we have some of the insights into “Using Social Media to Generate Business” that Iggy Pintado shared in his webinar this week, along with info about generating your own media coverage from Philippa Lowe at Publicity Express. Plus more online marketing tip videos from our Business Rock Stars.

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