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Grassroots Internet Strategy

Grassroots Internet Strategy

media coverage

Success or Failure? Why Knowing Your Target Audience Matters

January 7, 2014 by Belle Gurd

Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, […]

Iggy Pintado’s Social Media Insights and More Online Marketing Tips

December 2, 2010 by Melinda

As the Websites Rock Festival rolled out this week it reminded me of how much information exists about marketing your website. Especially when you consider social media, email marketing, how search engines work, what makes great web design and development, generating media coverage and so much more. And that’s why Grassroots Internet Strategy exists. Our […]

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Grassroots Internet Strategy is a partnership between Serena Star Leonard and Melinda Samson.
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