Grassroots Revisited: Star Articles from the Past 12 Months

star articles

A review of our most popular articles from the past 12 months that you won’t want to miss, covering topics related to web copywriting, Google AdWords, Google Analytics, SEO, blogging and more.

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Ready to Create an Online Video for Your Business but Don’t Know Where to Start?

making an online video

In my article on 5 Usability Updates your Website Visitors Will Love I mentioned incorporating video into your website to enhance your online marketing. Like everything web related, there is a lot to know about making videos for your website. This article will give you a great kick-start.

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How to Create Pro Video Interviews without Pro Video Gear

Which camera for filming interviews

Video interviews are the ultimate kind of interview as your viewers get to see the body language and facial expressions of your subject. For this reason it is important to do a good job! There is nothing more frustrating than trying to watch an interesting video when the quality of the production is bad! What … Read more

5 Usability Updates your Website Visitors Will Love

visitors love your website

Let’s be honest. The web world has changed a lot in the past few years.

And I mean a lot.

Even in the past year.

Website designers, developers and marketers are becoming more and more savvy to what web visitors want from a website. Which means that new and updated websites are being created to give visitors the best possible user experience.  

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3 Key Elements of Online Videos that Get Results

Clapperboard reading new

This is you!

You’ve decided you want to use online video to build your profile, your personal brand, product or service.

You already have a solid or growing reputation in your industry as an expert or you want to develop one.

You’re already really comfortable face-to-face, making any kind of presentation to a small group or speaking from the stage. At least, you can look like you are.

Engaging people either one-on-one, in conference or from the stage are very different.

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Building performance skills for online video (and how to avoid the pasted on smile)

It’s the little things that make the biggest difference! Video just happens to be shaping up to be the next biggest thing in online marketing! So, how do you get anyone who sees your videos to do what you want them to! Wouldn’t you like to know that your face-to-face video performance convinces anyone who … Read more