Success or Failure? Why Knowing Your Target Audience Matters

Know your target audience

Before you can really think about writing a story about your fab product or service and pitching it to media outlets to get lots of yummy free editorial – you need to get in the minds and lives of your target audience.  Once  you know who you’re talking to and how to talk to them, … Read more

Building Brands like Branson – How a cup of Tea will get you PR

Cup of tea

How a cup of tea and a little planning can save you time and money. When you’re a new business owner it’s so so easy to get caught up in the excitement of your new business.  You’ve got the best idea in the world and you just know it’s going to change people’s lives and … Read more