You’ve heard of all the benefits of blogging for business so you update your website and get an awesome looking new blog. Then you go back to business as usual. You’re happy that you have a blog but then reality sets in and there’s no way you have time to create new content regularly. So […]
social media marketing
Guest blogging has traditionally been a way to build quality links to your website, to help with Search Engine Optimisation. But this year there has been discussion around Google penalising blogs that allow guest posts. Read on for an overview.
Every once in a while I will spring clean my Twitter accounts to make sure that I am getting the most value from my time on Twitter. Here is my 4 step process for giving a Twitter spring clean: 1. Follow People Firstly follow more people! A percentage of the people you follow will follow […]
Often the biggest challenge of social media marketing is finding the time to do it. Fortunately there are some great low-cost tools available which can help streamline your activity. I use Buffer, HootSuite and SocialOomph to automate the more tedious tasks on Twitter, such as content distribution and following back, so I can concentrate on […]
In terms of social media, Facebook is a coffee shop while LinkedIn is a board room which can have a huge amount of value for your business. In fact, when someone searches for your name in Google, your LinkedIn profile will appear in the top three results. These top tips will help you make the […]
The sad truth I heard a disturbing statistic the other day. Somewhere between 50 -70% of Twitter accounts end up unused. Even if 70% is a vast exaggeration and the figure is more conservative at 50%, it is still huge when you consider how powerful Twitter can be for your business. Every once in a […]