3 Web Copy Mistakes that Still Happen Way Too Often

uh oh sign

Because the web world moves fast, web copy needs to be different to print copy.

Web visitors should:

  • be able to quickly (and I mean really quickly!) see what the web page or blog article is about
  • be drawn in so that they want to read more
  • be able to easily skim through the copy to understand the key points.

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Why Content Sure Ain’t King

It feels like I’m reading the same post every day. “Content is king,” they shout. “Writing engaging content is the answer,” they drone. “Great SEO = Great content,” they bleat. And you know what? It’s rubbish! Let’s see if I can make it clearer. You can write the most bum-clenchingly awesome piece of content in … Read more

Pure Gold! WordPress Blog Tips from WordCamp Melbourne 2013

WordCamp Melbourne 2013

WordCamp Melbourne 2013

The agenda for WordCamp Melbourne 2013 was jam-packed full of WordPress goodness.

Here are the gold nugget tips that I took away from the sessions that I attended, mainly in the User and Blogger Stream.

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The 100K Challenge: How it’s going + how to recognise the signs of Google Analytics addiction

This is the first web traffic update on my January BHAG to attract 100,000 visits to my personal blog in a month. Read on to find out how it’s going so far and how to recognise the signs of Google Analytics addiction.

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The 100K Challenge: Increasing your web traffic begins with creating quality content

In January I’ve set a BHAG blogging challenge to achieve 100,000 web visitors in a month. This is the first article covering the strategy I’m using to achieve that goal. Read on to find out why quality content needs to be at the heart of every web traffic strategy.

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