When you first get a website the learning curve is huge. In a lot of respects you rely on the people that you are working with to give you good advice, and tell you what you need to know. But, the reality is that it takes a lot of different skills to create a great website […]
A checklist for effective call to actions. You’ve probably heard the term ‘call to action’ mentioned when anyone talks about effective marketing and websites. A call to action is a suggested action that guides people towards an outcome. It’s a clear direction, unambiguous and direct and it’s one of the factors behind driving real action […]
In the digital world, just as in the physical world – many of us try to appear bigger than we really are, subscribing and perpetuating the myth that bigger is better. With our websites we have the opportunity to be seen as much bigger than our 1, 2 or 3 heads and many small business […]
I’ve been reviewing a lot of websites for clients over the past few weeks. Often, at first glance, a website looks great. But when you drill down to the details, there are things that can be improved. If the devil is in the detail, make sure your website gives a heavenly user experience by checking […]
The internet offers business owners a plethora of opportunities and a huge range of tools to help you make the most of them. Here are some of the essential tools & functionality you need to run a revenue generating website.
To make the maximum impact from the content you write for your website or blog, it is important that you are: aware of the basics of SEO copywriting while, keeping in mind that first and foremost you’re writing for people. SEO copywriting is the practice of writing copy that helps you attract web visitors via […]