On the web, content is king. Sharing high quality content is one of the key ways to build a successful website. But, no matter how great your content is, if your visitors can’t get comfortable because your copy is hard to read, they won’t stick around.
Recently I’ve been receiving information from insurance providers and lawyers (don’t worry – I’m not in any trouble! ). The documents have been extensively long and written using “professional terminology” that, not being familiar with that profession, I found incredibly difficult to understand.
The words you use on your website, and how you lay them out, make a big difference to how well your website performs; particularly in terms of appearing in search engine results, how long your visitors spend reading your website and the results you ultimately achieve.