Forget what you learned about proper writing techniques in high school.
Blogging is different.
Very different.
You still need to pay attention to basic grammar rules and writing flow but in the words of Seth Godin, your focus must be on the resource online that is so scarce: attention.
That means your writing has to be done in such a way as to CAPTURE and HOLD people’s attention.
How good is an open fire in Winter when it’s cold outside?
It draws you in and makes you want to stay close by for as long as you can. And if you get the chance, it’s more than likely that you’ll want to visit that place with the open fire again.
Web usability doesn’t sound very sexy.
And writing web content for your readers isn’t always easy. One of our biggest challenges is to write content that is read and understood by web visitors.
I recently wrote a post about how to organise your web content to accommodate different online reading patterns. The key is for people to quickly digest the information you share with them and for your readers to read your content with ease.
One way to do that is to break up your text with subheadings. Well-written subheadings in well-organised text help readers to get a quick overview of the page and make the information less dense and more readable.