The 100K Challenge: Increase your web traffic through strategic use of keywords

use keywords strategically

Find out where to add keywords to your blog articles to give them the best chance of getting web traffic from search engines like Google.

Let’s start by going back to the start.

Keywords are the words that people enter into a search engine when they are looking for information.

Think about how you use a search engine.

If you’re like me you probably start by entering a short phrase that’s a word or two long. Then, when you don’t find the information that you’re looking for you search again, using a longer phrase.

The longer phrases are called “long tail keywords”. Long tail keywords aren’t included in as many searches as shorter keywords, but it can be easier to rank higher up in Google for longer, less competitive phrases. And they can bring more targeted traffic to your website.

Here’s a good, more detailed explanation of Long Tail Keywords Traffic Secrets.

Follow the steps below to select your long tail keywords. I’ve also included an example from my blog to show how the process can work to bring your organic traffic.

1. Use the Google Keyword Tool

Search in Google for “google keyword tool” or follow this link. You’ll get better information if you’re logged in to your Google account while you’re using it.

Given that my blog is about “grand slam tennis”, when I first started blogging I used the Google Keyword Tool “keyword ideas” to find out what longer “grand slam tennis” related keywords people search for.

I selected the words:

  • grand slam tennis tournaments
  • grand slam tennis schedule
  • grand slam tennis dates

2. Find out how competitive your selected keywords are

I then searched in Google for each of the phrases above, to see which other websites are using those keywords in a Page Title (The Page Title is the top line of text in the Google search results, it’s the Purple sentence in the second and third results in the image below). I also checked if the websites that appear will provide the information that people are searching for ie a list of all the grand slam tennis tournament dates.

Google search results for “grand slam tennis dates”

You can also do an “allintitle” search to find out how many other websites are using that keyword in a page title, which gives an indication of how competitive the keyword is.

Type allintitle followed by a colon then your keyword into Google.

Allintitle search for “grand slam tennis dates”

Underneath the search field it says “About 71 results”. So that phrase isn’t very competitive. If you Allintitle search for different words, note down how many results there are for each term.

You can also use the “Competition” column in the Google Keyword Tool to get an indication of AdWords competition. In the top screen shot you can see that all the keywords I selected are “low” competition.

There are a lot of factors that impact whether or not your website will rank on a particular keyword. These factors include:

  1. How many other websites are optimised for that keyword (use the information above to find that out)
  2. How well optimised those other websites are.

Market Samurai is the bees knees for keyword research.

If you’re really serious about getting organic traffic from Google, I suggest using Market Samurai.  When you sign up for the free trial you’ll get access to fantastic training videos which will help you learn more about keyword research.

One of Market Samurai’s features lets you see the Top 10 websites that rank in Google for your selected keyword. It shows different factors relating to how well optimised those websites are.  For example how many pages they have, whether or not they are using the keyword in a Page Title and how many backlinks they have.

The screen shot below shows the “SEO Competition” feature of Market Samurai, with my blog ranking at the top for the keyword “grand slam tennis schedule”. There is a lot of green across the row, which means other websites do have an opportunity to come along and outrank me. Interestingly, the screen shows that I’m not using the keyword in the Page Title, which is possibly because although the words are there, there are other keywords in between.

Market Samurai SEO Competition

3. Use your selected keywords in the right places on your website

Some key places to use your keywords:

  • Page Title
  • Meta Description (this won’t help your Google ranking but may help get more click throughs from the Search Engine Results page)
  • Headline
  • URL
  • Body Text
  • Link Text

It’s critical that you write naturally and avoid Keyword Stuffing so make sure you also use a lot of other words as well as related words.

The screen shot below shows where I’ve used keywords in the article that brings the highest amount of organic traffic to my website.

The bubble at the top shows the Page Title (I add this in the WordPress back end by using the “All-In-One-SEO-Pack”), the URL which is the link to that webpage ie grandslamgal.com/grand-slam-tennis-2013-schedule and the headline of the article. I also used related keywords in the body text.

For articles that I want to optimise for a particular keyword, I include the keyword in a headline so that it can be reproduced as the Page Title. This means that it will read well for people, as well as search engines.

Where to use keywords

4. Some other thoughts

Not all article topics will naturally lend themselves to being optimised for a specific long tail keyword.  

If that’s the case aim to have a mix of article topics, some that are keyword focussed and some that share your thoughts and opinions.

Not all keywords will show a search volume in Google but they can still bring organic traffic.

You might create the traffic yourself with your marketing programs. For example, if you use certain words in your marketing campaigns, anticipate that some people may search on those words to find your website.  Search for them and see if your website appears high up. If it doesn’t, create an article that uses the keywords in the right places.

Like everything, SEO Copywriting is a skill that you get faster at the more you do it.

To start, you could revisit a few past articles to see if there are any keywords that you could add to the article. Make the changes and then check your Google Analytics in a few weeks to see if you are getting organic traffic related to your selected keywords.

Got questions? Feel free to leave a comment below.

Ready to Accelerate your SEO Copywriting skills?

Get access to the Straightforward SEO Copywriting Accelerator online training video presented by one of Melbourne’s best web copywriters, Belinda Weaver of Copywrite Matters.

Image courtesy of [image creator name] / FreeDigitalPhotos.net