To read is human, to comment divine! Ok, ok, ok, maybe that’s going a little too far…
Do links in blog comments have value for search engine optimisation (SEO)?
I started writing this post to discuss the value of adding comments to blog posts, including the fact that by adding your website address to the comment, you are building inbound links to your website, which helps your search engine ranking. This is what I always believed to be true. Then I started researching the facts.
I found that, like many topics related to search engine optimisation, there are many different views on the link value of adding comments to a blog.
Here’s one view that while it is true that not all inbound links are created equal, any link has some value for improving your search engine ranking, including comments on blogs. Read this article for more information on the link value of blog comments. And then here’s another opinion that blog comments have no SEO value.
So now I’m undecided. My gut feel is that it can’t hurt, as it gets your link out there and builds your citizenship of the web-iverse.
I’m interested to read more articles on whether or not adding your website address to blog comments has value as an inbound link. Know of any good articles that are based on facts?
There is other value to be gained by commenting on blogs.
If you’re a Facebook user, think about when you skim through the status updates of your Facebook friends. Why do you some of the updates make you stop and take a moment to either “like” the update or add a comment?
Because you appreciate what the person said in their update? Because it made you smile? Because you want the person to know you read their update? All of these reasons and more?
And why do you take the time to add your comments?
Because you want to and because it’s easy.
In many respects I find commenting on blogs similar, except that you probably don’t know the blogger personally. Reading blog posts that I subscribe to via email or find via links that are tweeted is one of the ways I stay educated about the SEO world. When I read something I find valuable, I want to let the author know that I read it and appreciate the he/she took the time to write it. So I add a comment.
Because I want to and because it’s easy.
You might also add a comment if you disagree with the author, or have a different opinion to theirs.
Blog comments have the bonus value in that you can include a link to your website, so aim to write something that adds value to the article you’re commenting on and motivates people to click on your link to find out more about you. This drives traffic to your website. At a minimum the owner of the blog has added comments because they want to engage with readers, so he/she should be checking out your link.
If you’ve never commented before, start thinking that adding comments to a blog is as easy as adding comments to Facebook. Add comments to build relationships with bloggers, share your opinions in the web world and interact with the online community.
Because you can.
For me, comments rule! Any comments? hehe