So you’ve started a website or blog, great! If you are looking for the next steps in getting results now may be the perfect time for you to complete what I call a Soul Business Plan.
What is a Soul Business Plan?
A Soul Business Plan differs from a ‘traditional’ business plan in that it focuses on the “WHY” you are in business, rather than the “WHAT” and “HOW”. Focusing on the “WHY” will keep you grounded and serves as a guide when considering new goals and what direction to head in next.
Designed to complement a traditional business plan, creating a Soul Business Plan for your website will remind you of the reasons you went into business in the first place.
5 Tips for Writing a Soul Business Plan That Will Get You Results
1. Determine your business rituals and commit to them.
It is important to work out what your business rituals are. Solid foundations are important when you are looking to build and grow you business. For example, you should be clear about how often you plan to spend blogging, networking and building your website community. Have you thought about how much time or money you want to spend on continual learning, up-skilling, and website maintenance / design?
Successful sports stars and musicians are great examples of the importance of dedicated practice on a regular basis.
2. Identify you business’s core valves
A business’s core values are crucial in attracting your ideal customer, as well as potential employees who are aligned to your business vision. Identifying specific core values can be difficult for those who have not thought about it before. Try thinking about what triggers you both positively and negatively. What makes a good website really stand out for you? What makes you angry or frustrated about other websites, that you should avoid?
Some examples of core values include: simplicity, openess & honesty, passion, having fun, integrity, delivering amazing customer service, embracing change & innovation.
Once you have idenitified 3-5 core values, write them down. Refine your core values by revisiting them periodically to make sure they still define your business culture. Once you have a robust set of core values you will find it easier to make decisions about your website and business strategy.
3. Know your story
Can you explain your product or service story to a potential customer in less than the time it would take you to get between floors in an elevator (approximately thirty seconds to two minutes)?
Knowing the ‘pain’ or issue that you can solve for customers, and then being able to pitch it, is very powerful and will help you define your target market so your marketing will deliver better results.
4. Define your target market
Being able to define your target market is crucial to your website’s success. Don’t be afraid to specialise. The more focused you are in defining your target market the more value you will deliver to your customers, therefore growing your community and opportunities for generating revenue.
Ideally you should be able to define the age range, gender and hobbies/interests of your target market. If you find this difficult, try describing your ideal customer and then the type of customer you wish to avoid. This should help to narrow down your focus.
5. Develop you business strategy
With so many ideas or goals in your head it can be difficult to prioritise tangible actions for your website. Stepping through the process of identifying your core values, product (or service) story and target market will help to refine your priorities and develop SMART (Specific, Measureable, Achievable, Relevant and Time-based) goals.
You should aim to develop a list of actions to:
- Go for strengths and opportunities
- Improve upon weaknesses and opportunities
- Defend strengths and threats from competitors
- Avoid weaknesses and threats
Complete Your Soul Business Plan Today
If you are interested in re-igniting your passion for your online business a Soul Business Plan may be just what you need! Feel free to comment below if you have any questions you would like to ask me about a Soul Business Plan for your website.