Hoorah, Easter is here already!
Then my next thought is “wow, Easter is here already – where has the year gone!”. It seems like just last week we were putting together our online marketing plans for 2012, setting out goals and deciding what updates were needed for our websites.
If you find yourself with a little spare time over the Easter break and you’d like to use it to regroup re your online marketing plans, here are some sparkly ideas for how to make your website feel special.
1. Plan ahead
Plan your blog topics for the next few months. When I get ideas for new topics, I like to create a new draft post with the topic described in the headline and then “brain dump” some dot points about what I’ll include in the article. That way it’s all there ready to go when I’m ready to write the article.
2. Review your existing content
Depending upon how long you’ve been adding new articles to your website, and how frequently you add them, this might take a bit of time. If you do have a lot of content, start reviewing a few articles each day until you’ve been through them all.
- Make sure all your content and Call to Actions are still relevant and up-to-date.
- When you’ve written several articles on a similar theme, think about how you could turn them into a new piece of content, like an e-book, or a “master article” that links to existing articles. Our article on How to Use Google Analytics is an example of this.
- Think about how you can share your past content with new subscribers and people in your social networks.
3. Check your web traffic statistics for the year to date
Log in to your web analytics tools and check your web visitor numbers over the past few months. If your aim is to grow your web traffic, are your visitor numbers increasing? Think about what else you can do in the next few months to expand your reach.
4. Make sure your branding is consistent
Take a fresh look at your email template, your social media pages and other places that your branding appears to see if it is consistent and to check that all your key messages are up to date.
5. Review your goals and set some new ones
- Revisit the goals that you’ve put on the back burner – is it time to do those things you had been meaning to do?
- Refocus on what you want to get out of your website, are your actions in line with your goals?
- Choose one new thing to learn or improve on.
What other aspects of your online marketing plan do you review regularly?