A new website that does not have features for Search Engine Optimisation is like a new house without an address. It exists but is very very difficult to find.
Search Engine Optimisation, abbreviated as SEO, is everything that you do to get your website to appear high up in a search engine results page. Read more about Search Engine Optimisation.
Your web content is everything that you make available on your website, including the written words, graphics, videos and images.
On page SEO involves editing your web content so that search engines will find your website when someone searches on one of the keywords that you have selected.
The steps involved with optimising your web content include doing research to select which keywords you will optimise your website for and adding the keywords to your web content in the right places.
Future blog articles will expand on how to do keyword research and where to use keywords but first we need to make sure the back end of your website is set up to allow keywords to be added in the right places to optimise your website for search engines.
It is essential that you have a Content Management System (CMS) (read more about why you must have a Content Management System (CMS)).
Whether your website is built on blogging software like WordPress or a custom CMS created by your web developer, it needs to allow you to add a custom Page Title, Meta Description and Keywords tag* to each page of web content that you create.
This blog is created in WordPress and we’ve used a plugin called the All in One SEO Pack
At the bottom of each new page of web content, there are fields like those to the left that we can customise for each web page.
*Note: The Keywords Tags isn’t critical, it’s not even used by Google anymore but it tends to come as part of the package. You can use it to remind you of which keywords you optimised on each page 🙂
In terms of keyword placement, for SEO, you need to be able to add them to your Page Titles.
When each new page has been published, the text that you enter as the “Title” should appear at the top of the browser.
The Page Title of the home page of this blog is shown in the image to the left.
Being able to add keywords to the title of each page is important for search engine optimisation.
More about using keywords, the importance of the Page Title and how to write optimised page titles soon.
In summary, if you’re planning a new website, make sure it has a Content Management System and that the Content Management System allows you to add a customised page title, meta description and keywords tag to each new page of web content that you create.
If you found this article useful, you’re also welcome to read Why you need Kick-Ass SEO, Even if you don’t know what SEO is