Having access to a Content Management System allows you to update your web content yourself, whenever you need to.
Imagine you’ve moved into a new house, positioned the furniture and made the rooms welcoming and comfortable. You put a lot of time and energy into getting your chairs, tables, TV, candles and other belongings in the right place and your rooms look great. Time passes and after a few months you get tired of the furniture arrangement and want to re-decorate.
What if you had to pay your original removalist to make the changes you want?
How frustrating if you’re not even able to add a colourful cushion or candle without getting someone else involved! If the changes are essential and have to be made, you’ll end up paying more than you budgeted for.
The situation is similar if you work with a web development company that does not offer a Content Management System (CMS).
The CMS is the backend of your website where all of your content is managed.
You’ll work hard to get a website you’re initially happy with, but when you want to add or edit content, without access to a CMS, you have to involve your website company. As well as costing you money, often explaining your changes to someone else takes longer than actually making the updates yourself.
Benefits of having access to a Content Management System (CMS).
- You can add new web pages to your website and edit existing web content whenever you want, changing it as often as you need to and making it live whenever you’re ready
- You can add more content to your website on a regular basis, keeping your website relevant and interesting and each new web page makes your website bigger, contributing to your search engine ranking.
When deciding which web designer and developer to work with on your new website, ask if they offer a CMS. If not, choose to work with someone who does.
Evaluate the CMS before you commit.
- Request access to a trial version of the CMS so you can find out how user friendly it is and test the speed of making updates
- Make sure the CMS allows you to add customised page titles and meta descriptions for each page of unique web content that you create, which helps with your search engine optimisation.
And finally, a tip when using a CMS.
- If you’re writing your content first and then copying it to your CMS, write it in plain text in something like NotePad or TextEdit and then add the formatting using the editor in the CMS. Or if you’re writing the web content in Microsoft Word first, copy it to NotePad and TextEdit and get rid of all the formatting, bullet points etc
If you do this, when you preview the new content it is more likely to look like you expect it to; rather than being not quite right in a way that you’re not sure how to fix 🙂