I already use Facebook, why do I need Twitter as well?
This was one of my questions before I joined twitter, I spent a lot of time on Facebook (some would say A LOT of time!) and enjoyed catching up with old friends from around the world. Was Twitter just another way to
share friendly chatter?
It wasn’t until my curiosity got the better of me that I realised how much more power twitter had for my business.
There are two reasons why you would want to use Twitter as well as Facebook to promote your business; sharing and search.
1. Sharing (with everyone)
Facebook is designed to share your life with your friends and family. While you do have the capability to create pages and groups for business interaction the application is designed for friend to friend sharing. For this reason they limit mass emails to your friends, and page updates don’t go to your fans inbox, they go to the updates page which is as yet often unread.
Twitter is designed to share with anyone in the world who likes what you have to say. You can follow anyone and anyone can follow you. Your profile is a lot less about what your likes and dislikes are and more about what you have to say… “What’s happening…”
The benefit to this for a small business is the opportunity to be heard as often as you like by a large amount of potential customers. And from what I have observed, if people like what you say they will spend some time on your website.
Think of twitter as a global conversation where you can find snippets on any topic at any time. This is POWERFUL! You can see what is topical, what people are talking about and what people want from these conversations. You can search for your business name and see what people are saying and respond to compliments or complaints directly and personally. You can search for questions on your topic of expertise and answer them in real time. Once you get your head around the power of listening in twitter you will see a great opportunity for customer interaction and to increase the number of visitors to your website.
There are some people using Facebook very successfully to market their business but the combination of both apps will give you twice the audience.
Stay tuned for more common Twitter questions answered. If you have any questions email me, and I would love to see your comments below…
Serena “Social” Star
PS… Want to get a great start on Twitter and use it to build long term business value?
Find out more about our must-read Twitter ebook – A Grassroots Guide to Creating, Customising and Using Your New Twitter Account.