How great would it feel if you made a few simple tweaks to your writing to give you more credibility and authority in your business?
I know, silly question. It would feel great.
And the BEST part is, they are surprisingly simple. You don’t need to be Shakespeare – you just need to be aware of a few simple tips to make your words carry more weight.
Who wouldn’t want to be perceived as credible and an expert in their field?
Of course you do.
Without further ado, let’s get into it.
Tweak #1: Want to boost your credibility? Take out the exclamation marks
That’s right, you heard, take them OUT.
Look I have no data to back this up but I’m willing to put myself on the line here. I dislike them. It screams amateur to me and when I read blog posts or web content that contain a lot of exclamation marks, I feel as if I’m being shouted at.
Because as Judy Lee Dunn points out, the exclamation mark is supposed to be reserved for strong feelings and/or high volume. High volume, as in shouting.
So if you want to boost your credibility, avoid using the exclamation mark.
Tweak #2: Want to convey confidence: write in an authoritative style
Because short sentences stand out.
They create impact because they’re quick to read, easy to understand and they balance out longer sentences, like this one.
And they draw the eye.
There are two ways to do this.
First, make your first sentence a short one.
If you get people to read the first few sentences of your content, they are much more likely to read your content or copy through to the end.
Second, replace any comma-and with a period.
I learnt this neat little trick from Men with Pens and it’s too good not to share.
Here’s an example:
Working with us is easy, and you can hand us the job and just walk away. You won’t worry about a thing, and you can get back to what you do best. You’ll be feeling relaxed knowing your project is coming to completion, and you can nearly taste the potential of it all.
Now here’s the same text, with all comma-and replaced by a period.
Working with us is easy. You can hand us the job and just walk away. You won’t worry about a thing. You can get back to what you do best. You’ll be feeling relaxed knowing your project is coming to completion. You can nearly taste the potential of it all.
Can you “hear” the difference between those two paragraphs? The second carries a more confident, firm tone and sounds surer of itself.
Run through your blog posts or website copy and replace every comma-and with a period. They weaken your authority, so get rid of them with a confident tone that sounds like you know what you’re doing – and you mean it.
Tweak #3: Want to boost your search engine ranking and get more authority? Use link blending
This is quite an advanced SEO tactic but it’s very easy to do.
Link blending is the process of linking to one of your web pages / sites in the same sentence as a high authority website.
It’s about assigning some of that authority to your own website.
Let’s say you have a website and you’re a life coach. You could write a blog post that links to a life coaching association website that is highly reputable in the same sentence as your life coaching page on your site.
If you are trying to rank for the keyword “qualified life coach” you will want to link to your website with the anchor text “qualified life coach” because the more sites that link to yours with that anchor text, the higher you will theoretically rank on the search engines.
Now I would love to hear about what you think about the 3 simple tweaks.
How could you use them to improve your web writing?
Image courtesy of Idea go / FreeDigitalPhotos.net